FAQs
What should we look for in a
website development firm?
One of the major frustrations for clients occurs
when they receive wildly varying quotes for Web
design projects. One of the best ways to avoid this,
and ensure the work is completed to the highest
standards, is to specify accurately all aspects of the
work to be completed. The old cliché of comparing
apples to apples rings true. Note down the exact
specifications for the project, how many pages you
require, how many forms, etc. Only by doing that
will you ensure that everyone is quoting the same,
and only then can you really see who is the best
value - without compromising on quality.
Having said that, we usually only establish the exact
needs of our clients after a meeting (if local) and
several discussions. It can be very difficult for people
inexperienced with the Internet to know exactly
what can be done to serve best your specific needs.
Beyond this, you need to consider various other
factors.
These may include:
•
Experience and expertise of the Xpressions.
•
Past projects completed.
•
Success of previous projects.
•
References and testimonials.
•
Equipment - does the designer have all the
equipment necessary to complete all aspects of
your project? This could include digital cameras,
scanners and software.
•
Specialist skills (i.e. Search Engine placement
skills).
A site completed by Xpressions is reviewed
extensively for such critical issues as load time (how
long does the site take to come up onto the
screen?), browser compatibility (is the site displayed
the same by a variety of different computers?),
responsive adaptability, and navigational ease. With
our extensive skills and review processes, sites
completed are of the highest quality.
How long would it take to build a
site?
Most sites would be completed within four to six
weeks from the order being received, if not sooner.
The time of completion depends on the time it takes
to develop graphics, forms, interactivity, the number
of consultation meetings, and the complexity you
want in your website.
A lot of people have Web design
skills now. Why shouldn’t we use
a college student who has these
skills?
We do find that this is one of the most common
scenarios we are presented with. Our answer is that
design skills are only a very small part of Website
development. It is no good having an attractive site
if it does not attract visitors. And if your site goes
offline for any reason, you need to be able to
contact your designer. We have been in business
since 1992 and are always available when our
customers need us.
The series of meetings with clients establishes
exactly what they want and need the site to do,
budgetary concerns, accessibility factors and
legislation, and technical conformance. Our
experience in these aspects of web development are
crucial in meeting our customer’s goals.
During the design process issues such as load time,
copy effectiveness, navigational ease, and the
quality of product presentation and overall “look”
are reviewed and enhanced.
In close consultation with our clients, we then move
on to complete the look and ‘feel’ of the site. The
wording of the site is generally submitted by the
client. The copy is developed in association with the
client to ensure that the site will place as high as
possible in Search Engines and to ensure its
relevancy. Privacy commitments are then included
into the site (again, research shows that privacy is
one of the biggest concerns for Internet users). The
entire site is then reviewed and assessed prior to
launch.
Once the site passes a series of strict criteria
(ranging from security issues to navigational issues
to marketing issues) then the site is passed for
hosting. Clients are involved in the development of
the site as much as possible, to ensure it meets the
objectives set earlier and is a site of the highest
standard.
Once the site is up and running,
what do I have to do to maintain
it?
The site needs to be marketed and maintained on
an ongoing basis. Fresh information also needs to
be put into the site to keep it up to date and
interesting. Our sales representative will be happy
to provide you with our web maintenance costs and
services.
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Reserved • Please do not use my images for any
purpose – commercial or otherwise – including
linking from your blog or website unless you have
my written permission.